Privacy Policy

This Privacy Policy applies to all services provided by Wilson & Calgary Label, accessible via info@wilsoncalgarylabel.com.

At Wilson & Calgary Label, we respect the privacy of our customers and are committed to protecting your personal information. We treat all personal data provided to us as strictly confidential and process it in full compliance with the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), the Alberta Personal Information Protection Act (PIPA), Quebec’s Law 25, and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Information We Collect

We collect personal information that you voluntarily provide to us when you place an order, create an account, subscribe to our newsletter, or contact our customer support team. This information includes:

• Identity & Contact Data: Full name, billing address, shipping address, email address, and phone number.

• Financial & Payment Data: Payment details (credit card information, billing details). Please note: All payments are processed securely through our third-party payment providers (such as Shopify Payments). Payment data is fully encrypted and never stored on our servers.

• Technical & Device Data: IP address, device type, browser information, time zone settings, and operating system.

• Transaction Data: Order history, purchased items, and transaction details.

• Usage Data: Information about how you navigate and interact with our website, collected through cookies and tracking technologies.

2. How and Why We Use Your Information (Purposes of Processing)

We process your personal data based on contractual necessity, legitimate business interests, legal obligations, and consent. Your data is used for the following purposes:

• Order Fulfillment: To process, manufacture, pack, ship, and invoice your orders.

• Customer Support: To provide seamless customer service, respond to your inquiries, and process returns or refunds.

• Order Tracking & Updates: To send you automated order updates, shipping notifications, and tracking numbers.

• Website Optimization: To analyze user behavior, monitor trends, and continuously improve our online storefront, products, and overall customer experience.

• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and malicious activities.

• Marketing Communications: To send you updates, tailored offers, and newsletters regarding Wilson & Calgary Label, strictly when you have given us explicit consent to do so. You may opt out at any time.

3. Sharing Personal Information with Third Parties & Cross-Border Transfers

To fulfill our contract with you and run our business efficiently, we partner with reliable third-party service providers. We never sell, rent, or lease your personal data to third parties for marketing purposes.

Your data may be shared with the following categories of service providers:

• E-Commerce Platforms & Payment Processors: Shopify and our integrated secure payment gateways.

• Shipping & Fulfillment Partners: International logistics companies, Canada Post, and regional postal couriers.

• Global Suppliers & Warehouses (Dropshipping Notice): To bring you high-quality curated apparel at accessible prices, your orders are processed and shipped directly from our trusted international manufacturing partners and suppliers located outside of Canada (including but not limited to East Asia and Europe). Consequently, your name, shipping address, and phone number will be shared with these international partners to facilitate cross-border customs clearance and delivery.

• Analytics & Marketing Partners: Google Analytics and Meta (Facebook/Instagram Ads) to measure and optimize website traffic, subject to your cookie preferences.

Cross-Border Data Transfers: By using our website and placing an order, you acknowledge and agree that your personal information may be transferred to, stored, and processed in jurisdictions outside of Canada (including the United States, Europe, and Asia), where data protection laws may differ from those in your home province.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, tax, or reporting requirements. For financial and tax administration purposes under Canadian law, order and transaction records are securely retained for a mandatory period of up to 7 years.

5. Cookies and Tracking Technologies

Our website utilizes cookies and similar tracking technologies to enhance user functionality, analyze traffic, and support tailored advertising. For detailed information on the types of cookies we use and how to manage them, please review our separate Cookie Policy. You can adjust your preferences at any time via the cookie banner on our website or through your web browser settings.

6. Data Security

We implement strict technical, administrative, and physical security measures designed to protect your personal information against loss, theft, alteration, misuse, and unauthorized access. All transactional communication and payment data transfers on our website are fully encrypted using secure Secure Sockets Layer (SSL) technology.

7. Your Privacy Rights

Depending on your place of residence (such as Canada or the EEA), you hold specific legal rights regarding your personal data. These rights include:

• Right of Access: The right to request a copy of the personal information we hold about you.

• Right to Correction: The right to request that we correct inaccurate or incomplete data.

• Right to Deletion ("Right to be Forgotten"): The right to request that we permanently delete your personal information under certain conditions.

• Right to Withdraw Consent: The right to withdraw your consent for future data processing (e.g., unsubscribing from marketing emails) at any moment.

• Right to Data Portability: The right to request a transfer of your data to another organization in a structured, machine-readable format.

To exercise any of these rights, please contact our designated Privacy Compliance Officer at info@wilsoncalgarylabel.com. We will respond to all valid requests within thirty (30) days in compliance with PIPEDA regulations.

8. Contact Information

If you have any questions, concerns, or complaints regarding this Privacy Policy or how your personal information is handled, please do not hesitate to reach out to us:

Email: info@wilsoncalgarylabel.com