Cookie Policy
At Wilson & Calgary Label, we believe in being completely transparent about how we collect and process data. This Cookie Policy explains what cookies are, how we utilize them on our online storefront, and how you can actively manage your preferences.
If you have any questions regarding this policy, please reach out to us at info@wilsoncalgarylabel.com.
1. What Are Cookies?
Cookies are small text files containing modest amounts of data that are automatically downloaded and stored on your computer, tablet, or smartphone when you visit a website. Cookies are essential tools in modern e-commerce; they allow our website to recognize your device, remember your preferences, keep your shopping cart intact, and continuously improve your overall browsing experience.
2. The Categories of Cookies We Utilize
Through our e-commerce platform (Shopify) and analytics partners, we use the following types of cookies:
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Necessary & Functional Cookies: These cookies are strictly essential for the core operation of our website. They enable basic features such as secure checkout, user login, currency selection, and keeping selected items saved inside your shopping cart as you navigate between pages. These cookies do not require prior user consent.
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Performance & Analytical Cookies: These cookies collect aggregated, anonymous data regarding how visitors interact with our online store. They track metrics such as page visit duration, bounce rates, and traffic sources. This information helps us optimize our website layout, fix technical glitches, and understand which apparel collections are most popular.
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Targeting & Marketing Cookies: With your explicit permission, marketing and social media cookies track your browsing behavior and purchasing habits across websites. This data allows us and our advertising partners (such as Meta and Google) to display personalized advertisements, tailored discount offers, and relevant product recommendations that match your specific style preferences.
3. Managing and Controlling Your Cookie Preferences
We respect your right to privacy and give you full control over the non-essential tracking data you share with us:
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The Cookie Banner: Upon your very first visit to Wilson & Calgary Label, a prominent cookie notification banner will appear. You have the freedom to accept all cookies, customize your settings, or decline marketing and tracking cookies entirely.
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Browser Settings: You can modify your internet browser settings (e.g., Google Chrome, Apple Safari, Mozilla Firefox) to block or delete cookies at any time. Please note that if you disable necessary cookies entirely, certain features of our webshop—such as the checkout process and cart retention—may not function correctly.
4. Data Retention Timelines
The lifespan of the cookies used on our storefront varies depending on their specific purpose:
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Session Cookies: Temporary files that are automatically deleted from your device the moment you close your web browser.
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Persistent Cookies: Files that remain stored on your device for a pre-determined timeframe (ranging from several days up to a maximum of 12 months) or until you manually clear them from your browser cache.
5. Contact Information
For further inquiries regarding our use of cookies, tracking technologies, or data privacy, please contact us via: info@wilsoncalgarylabel.com